Motel 6 was in need of a brand refresh to attract their target audience – the Economy Movers.
With a focus on function over flourish, our team developed a system that was purposely simple. This paved the way for the brand to position themselves as accessible, optimistic and ready to welcome travelers wherever their journey takes them.
With a focus on function over flourish, our team developed a system that was purposely simple. This paved the way for the brand to position themselves as accessible, optimistic and ready to welcome travelers wherever their journey takes them.
Done with the team at Barkley
